What is marketing strategy?

 

A Marketing strategy is a road map, and game plan that a company or business develops for the purpose of communicating and engaging with potential customers. A marketing strategy encompasses everything from how a company positions itself, to its values, the creative, the branding, the marketing mix, and the channels and tactics. A marketing strategy refers to a businesses’ game plan for reaching prospective consumers and turning them into customers of their products or services. It also contains the company’s value proposition, key brand messaging, data on target audience and customer demographics, and other high-level elements. The marketing strategy encompasses the branding, and the branding is what makes up the elements that go into the tactics and communication to get customers.

What is the goal of a marketing strategy? The goal of a marketing strategy is to document and then implement the road map for understanding and acquiring customers. Once the strategy is developed, everything that falls under the strategy including the tactics are what gets the result of getting the customers. The strategy is vital to the success of a business and it’s the blueprint you follow, to market your product or service.

What makes up the Marketing Strategy and why is it important? It defines your brand value and offerings Identifies customer pain points and their expectation Creates your value proposition Identifies your target persona Narrows down your position in the category Identifies your competitive challenges Discovers your USP’s Determines your positioning Statement Selects your marketing channels Defines your goals

In the end, the Marketing Strategy is your business blueprint and, Bible and it should be used and tweaked often as your business changes and grows. The strategy should be followed as marketing tactics and messaging are being developed to make sure your business is targeting the right people, in the right place with the right message.  

About Mkreative Group

Mkreative Group is a full-service branding, marketing, creative and digital ad agency that uses strategy and insight to help brands create impact to drives sales.
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  • Rosa William
    June 8, 2021

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  • Alice Keys
    June 8, 2021

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