Tapatio Salsa Picante

Tapatio Salsa Picante is an iconic hot sauce brand from Guadalajara Mexico. They were expanding their brand to include marinated meat products and needed a design that captured the essence of Tapatio and conveyed their authentic Central American roots. As the brand expanded, we created a graphic and brand guideline to help ensure the brand was represented across all consumer and trade touch points with a consistent vision and voice.

BRANDING

NAMING

PACKAGE DESIGN

POINT OF SALE

BRAND GUIDELINES