Tapachula

How do you create an authentic Mexican product line of marinated meats for consumers? By telling an authentic story. We knew that our products were true to their Central American roots and had unparalleled flavor compared to other products – it was just a matter of telling consumers. We did that with a great name, great packaging and a one-of-a-kind backstory that reflected our authentic personality.

Naming

Branding & Strategy

Brand Identity

Package Design