One Energy Bar

How do you take a "good for you" snack bar and make it look different than the others and educate the consumer that it actually is different? Our job was to completely rebrand One Energy Bar to highlight the features and benefits of this nutrition snack bar and showcase the differentiating factors. In addition we had to define the various day parts and function of the bar - all on the packaging. We created a bold, clean brand that now gives priority to this brand on the shelf.