Kernel of Truth

Standing out as a snack brand among lot’s of others in the category was our challenge. Our client’s product was a popcorn line that had “better for you”ingredients. We came up with the name of this
product based on the brand’s honesty and transparency of being a more healthy snack. The bold, clean logo creates a statement and brand presence. Then we developed a line up of popcorn flavors that was clean, bold and inviting.

NAMING
BRANDING
STRATEGY
BRAND IDENTITY
PACKAGE DESIGN